Pour Moi Expands Brick-and-Mortar Presence with New Store in Kingston

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Global Lingerie and Womenswear Brand Pour Moi Opens New Store in Market Square, Kingston

In a testament to the enduring appeal of in-store shopping, the British lingerie and womenswear brand Pour Moi has opened a new location in Kingston Upon Thames, adding to its growing portfolio of physical stores. This expansion marks Pour Moi’s fourth brick-and-mortar location in the UK, following two stores in Chester and one in Leeds’ Victoria Gate. The new Kingston store, which spans over 2,465 square feet across two floors, is strategically located in the bustling Market Square, solidifying Pour Moi’s commitment to strengthening its high-street presence.

Kingston Welcomes Pour Moi to its Thriving Retail Scene

The choice of Kingston Upon Thames as the latest addition to Pour Moi’s store network reflects the brand’s savvy understanding of retail dynamics. Kingston, an ancient market town with a vibrant mix of high-street and luxury shops, serves as a regional shopping hub, drawing visitors from across London and the neighbouring counties. Pour Moi’s Sales and Marketing Director, Maria Ryan, expressed her excitement about the location, calling it a “shopping hub that offers customers both luxury and high-street brands.” Ryan added, “We’re delighted to be the latest retail space opening in the busy and bustling town centre in Market Square.”

As Pour Moi broadens its high-street presence, it is reaffirming a commitment to offering customers a personalised shopping experience. The Kingston store not only provides an array of Pour Moi’s much-loved products but also enhances the customer experience with personalised services like in-house bra fitting. This addition underscores the brand’s ethos of comfort, fit, and customer satisfaction across its product lines.

A Closer Look at Pour Moi’s Product Range

The new Kingston store will stock a selection of Pour Moi’s signature collections, ranging from lingerie and swimwear to nightwear and sportswear, catering to diverse customer needs and tastes. Among the featured items are Pour Moi’s top sellers, including the celebrated “St-Tropez” bra—an iconic design with over a million pieces sold worldwide. Other bestsellers include the “Sofia” bra, known for its impressive popularity, with one unit sold every four minutes, alongside the “Fleur,” “Amour,” and “New Romance” collections. The swimwear section will also boast customer favourites like the “Santa Monica” and “Free Spirit” lines.

With its trend-led designs and reputation for meticulous craftsmanship, Pour Moi has built a loyal customer base that values quality, style, and fit. The Kingston store offers customers the opportunity to browse, try on, and purchase these celebrated styles in person, enhancing the shopping experience with tactile engagement and expert advice.

An Emphasis on Personalised Service

One of the highlights of Pour Moi’s new store is its in-house bra fitting service, a feature that speaks to the brand’s commitment to helping customers find their perfect fit. In an era where online shopping has become increasingly dominant, Pour Moi’s emphasis on personalised, in-store experiences sets it apart. Founder and CEO Michael Thomson emphasised this philosophy, noting that Pour Moi was “founded on the belief that every woman deserves to feel confident and comfortable in their own skin.” The new Kingston store aims to bring this vision to life by providing expertly curated products alongside bespoke services that ensure comfort, confidence, and an enjoyable shopping experience.

With highly trained staff on hand to assist customers, Pour Moi’s commitment to customer care shines through. Bra fitting, for instance, is more than a service—it’s a cornerstone of the brand’s approach to lingerie, ensuring that customers leave not only with beautiful designs but with garments that truly fit and support them.

Brick-and-Mortar Expansion in the Digital Age

Pour Moi’s latest store opening in Kingston is part of a broader strategy to expand its high-street footprint across the UK, even as online shopping continues to grow. The decision to invest in physical stores reflects Pour Moi’s understanding of the continued relevance of in-store shopping, particularly for products that benefit from a personalised approach, like lingerie and swimwear.

CEO Michael Thomson’s vision for Pour Moi places a premium on creating meaningful connections with customers. “Our journey has been one of passion and dedication,” Thomson said, “and we are so excited to be able to bring our much-loved products and showcase the very best of Pour Moi to the south of the country.” The expansion into Kingston, alongside Pour Moi’s partnerships with major retailers like M&S and John Lewis, demonstrates a forward-thinking approach that blends high-street presence with digital availability.

Pour Moi’s Future Expansion Plans

Pour Moi’s retail strategy doesn’t end with Kingston. As part of its ambitious growth plan, the brand has set its sights on further expansion across major UK cities, promising more in-store locations that will cater to its growing customer base. Beyond the high street, Pour Moi’s collections are also increasingly available through prominent retail platforms, with M&S currently offering Pour Moi items and John Lewis poised to join them soon.

This dual approach—expanding both online and in-store—positions Pour Moi to meet the varied shopping preferences of modern consumers. For those who prefer browsing and purchasing in person, Pour Moi’s stores offer an inviting atmosphere and expert service. Meanwhile, online shoppers can access the same quality and variety of products with just a few clicks, making the brand accessible to customers across the UK.

Why Pour Moi Stands Out in the Lingerie Market

Since its founding in 2005 by Michael Thomson, Pour Moi has carved out a unique niche in the competitive womenswear market. Based in Brighton, the brand’s ethos centres around creating garments that celebrate comfort, quality, and style. Pour Moi’s designs are known for their rich colours, intricate embellishments, and feminine touches that make every piece a delight to wear. From everyday basics to special occasion lingerie, Pour Moi aims to make every woman feel confident, supported, and stylish.

Pour Moi’s commitment to fit and quality is evident in its design process, which balances trend-led aesthetics with the technical aspects of garment construction. This meticulous approach has earned Pour Moi a reputation for comfort and reliability, ensuring that customers can trust their purchases, whether they’re shopping for lingerie, swimwear, or nightwear.

The Growing Appeal of Pour Moi in the UK

With its new store in Kingston, Pour Moi is well-positioned to attract an even wider audience. The brand’s mix of quality, style, and affordability makes it appealing to a broad demographic, and its expansion strategy reflects a keen understanding of consumer needs. Pour Moi’s products have resonated with women across the UK, from the popularity of the St-Tropez bra to the bestselling Sofia range, which have become household names in women’s lingerie.

Pour Moi’s success also highlights a broader trend in the lingerie market: the demand for brands that prioritise inclusivity, fit, and a comfortable shopping experience. By placing these values at the heart of its business model, Pour Moi has managed to build a strong and loyal customer base that values both its products and its philosophy.

Looking Ahead: Pour Moi’s Continued Growth

As Pour Moi continues to expand its physical presence, it remains focused on creating an accessible and enjoyable shopping experience for all customers. The brand’s commitment to fit, quality, and customer satisfaction is evident in every aspect of its stores, from product curation to staff expertise. With further expansion planned across the UK and new partnerships with major retailers, Pour Moi is on a growth trajectory that shows no signs of slowing down.

For Kingston residents and visitors alike, the new store offers an exciting addition to the local shopping scene, combining the charm of a beloved British brand with the convenience and service of in-person shopping. Whether you’re seeking everyday essentials, stylish swimwear, or something special for a night out, Pour Moi’s Kingston store promises a welcoming space that celebrates comfort, confidence, and style.

To explore Pour Moi’s latest collections and find your perfect fit, visit the Kingston store in Market Square or explore the range online at Pour Moi’s official website.