Cigarette amnesty sparks new year revolution

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Smokers looking to kick the habit are being given a helping hand as Nicolites – the UK’s favourite electronic cigarettes – launches a national cigarette amnesty roadshow.

Nicolites will be visiting shopping centres in cities across the UK, inviting thousands of smokers to drop their tobacco cigarettes in the amnesty totaliser in exchange for free Nicolites e-cigarettes.

The amnesty aims to encourage tobacco smokers who can’t stop smoking completely to consider swapping to an electronic, tobacco free, alternative.

As part of the campaign, Nicolites will be raising money for breast cancer charity Pink Ribbon. As the totaliser fills, Nicolites will donate more money to the international charity which has a key base in the UK.

The cigarette amnesty was kicked off at Birmingham City Football Club when the first cigarette was dropped into the totaliser by manager Lee Clark.

Nikhil Nathwani, managing director of Nicolites, said: “Every year, thousands of tobacco smokers make a New Year promise to quit smoking. The cigarette amnesty aims to give smokers the motivation and support that they need to give up tobacco products completely.

“It can be incredibly difficult to quit smoking. However, we’re confident that many of those taking part in the amnesty and swapping to Nicolites will give up smoking tobacco for good.”

Gerard Dugbill, spokesperson for Pink Ribbon, said: “We’re delighted that Nicolites has chosen to support Pink Ribbon with its cigarette amnesty tour. Every year, nearly 55,000 people are diagnosed with breast cancer in the UK. The money raised from the amnesty will enable the charity to continue providing vital support to cancer sufferers and their families.”

Nicolites is the UK’s largest brand of electronic cigarettes, stocked by a large number of national retailers including Tesco, ASDA, Sainsbury’s, Superdrug, Co-op, WH Smith, Martin McColl and over 10,000 independent pharmacies and convenience stores.

E-cigarettes contain no tobacco and do not burn, so they don’t expose users to tar and other carcinogens found in tobacco cigarettes. Established in 2007, Birmingham-based Nicolites has grown into a multi-million pound company with international distribution networks.

For more information visit www.nicolites.co.uk

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