Entrepreneurs to get ingredients for growth at Albion Start-up Kitchen

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· Fledgling entrepreneurs to receive tailored one-to-one advice from founders and investors behind Skype, Secret Escapes, Hailo, Zoopla and Index Ventures
· Start-ups invited to apply to attend themed workshops which will provide invaluable support in areas including funding, branding, innovation and product development from the likes of Skype co-founder Niklas Zennström

Albion, the creative agency for entrepreneurs, has launched ‘Start-up Kitchen’, a high-quality surgery dedicated to providing expert insight to new businesses.

Start-ups will be invited to engage with experienced entrepreneurs, investors and advisers to discuss their business challenges in detail, while gaining insight into how renowned brands and businesses handled similar challenges.

Niklas Zennström, co-founder of Skype; Richard Reed, co-founder of Innocent Drinks, Alex Saint, founder of Secret Escapes; and Saul Klein, partner at Index Ventures, are among the influential figures due to host a Start-up Kitchen.

Focused advice will be given to just three to four handpicked start-ups in each Start-up Kitchen session, providing close one-on-one interaction and in depth discussion to help create the next generation of game-changing businesses.

Each event will be broken down into two areas − a theme-based master-class delivered by entrepreneurs and directors of successful businesses, followed by an opportunity for the start-ups to receive insightful, focused advice from other selected investors, advisers and professional service companies.

Themes to be covered include: funding, branding, talent, innovation, product development and marketing. The Start-up Kitchen will be based in London’s Old Street, at the heart of Tech City.

George Berkowski, ex-head of product and founder of Hailo; Alex Chesterman, founder and CEO of Zoopla; and Sarah Wood, co-founder and COO of Unruly are also scheduled to lead a Start-up Kitchen, with other high profile investors and entrepreneurs expected to be added to the programme in 2014.

Jason Goodman, founder and CEO of Albion, which is based in east London, said: “We work in an area which is experiencing a wealth of growth in the start-up community. New start-ups are trying to follow in the footsteps of successful companies such as Skype, Zoopla and Moo.com, but are rarely given the opportunity to take advice from the founders behind such successful high-growth businesses.

“At Albion, we’ve worked alongside many of these respected founders, and we wanted to provide young companies with an opportunity to gain insight that could really make an impact on their business when and where they need it most.”

The first event – Funding – will be held on 30 January between 10am and 1pm. Start-ups who wish to be a part of this workshop must apply by 21 January.

The project is expected to run until August.

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